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Thomas Cook India launches ‘Forex on Mobile’ Services
First non-banking company in India to offer Foreign Exchange on a mobile platform

Mumbai, August 8, 2013: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services companies, launched its ‘Forex on Mobile’ service, offering a wide range of foreign exchange products and services at one’s fingertips, making it the first non-banking company in India to offer all customers the convenience and security of transacting foreign exchange via a smart phone.

 

Extensive consumer analysis and behavioral patterns have highlighted that Indians are increasingly using their mobile phones to multi-task while on the move, transforming the humble mobile phone into a critical work-cumleisure device. And it is for today’s on-the-move customer, that Thomas Cook India’s ‘Forex on Mobile’ service was launched – empowering him with the convenience of transacting anytime, anywhere, via his phone. The inbuilt security features ensures that the all critical safety element is taken care of.

 

Thomas Cook India’s Forex on Mobile service comes close on the heels of its Online Forex Store, Send Money Abroad service & its multicurrency Borderless Prepaid Card. A further addition to its innovative & pioneering foreign exchange portfolio, was the Company’s Forex-On-The-Go service, offering foreign exchange via call, SMS or a tweet, with the added convenience of home delivery. For travellers requiring forex at the eleventhhour, waiting time at airports can be effectively used to purchase destination currencies and other forex related products at Thomas Cook India’s 23 airport counters.

 

Mr. Mahesh Iyer, COO, Foreign Exchange, Thomas Cook (India) Ltd. said, “Our focus at Thomas Cook India has always been to ensure that our customers “Travel Smooth”, and our ‘Forex on Mobile’ is another key initiative aimed at just that. Via our customer research, we had identified the need for quick & convenient access to foreign exchange services, and I am delighted that we’ve been successful in developing an impactful solution that is simple, safe and convenient.
He added, “Our ‘Forex on Mobile’ service is set to empower our customers with the ease and convenience of the entire spectrum of Forex services - at their fingertips.”

 

USPs of the ‘Forex on Mobile’ service:

 

About Thomas Cook (India) Limited:

Thomas Cook is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.

 

TCIL’s footprint currently extends to over 241 locations (including 23 airport counters) in 99 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 132 Gold Circle Partners and 165 Preferred Sales Agents in over 150 cities across India.

 

Thomas Cook (India) Ltd has been honoured with The Most Trusted Brand in travel services by The Brand Trust Report™, India study 2012, voted Best Tour Operator at the Lonely Planet Travel Awards 2013, Best Tour Operator - Outbound at the CNBC AWAAZ Travel Awards 2013 and Favourite Specialist Tour Operator at the Condé Nast Traveller Readers' Travel Awards 2011 & 2012. In addition, TCIL has been chosen as the Best Corporate Travel Management Company by World Travel Brands 2012 and recognized as a “Consumer Superbrand” 2011-2012 by Superbrands. The Company was selected Retailer of the Year – Leisure & Holidays, by ET NOW in 2013. At the recently concluded National Tourism Awards 2011-2012, TCIL was honoured with 3 prestigious awards: Special Award for endeavors in launching new tourism products and exemplary performance during the year 2011-12; Tour Operator Promoting Niche Segments other than Adventure and MICE and Award of Excellence: Best Tourism Promotion Publicity Material.

 

Thomas Cook India’s Centre of Learning has received IATA accreditation as “Top 10 South Asia IATA Authorized Training Centres”, 2012 & 2013.

 

ICRA has assigned a long term rating of ‘ICRA AA-/ Stable’ and CRISIL has assigned a long term rating of CRISIL AA-/ stable outlook, to the non convertible debenture program.

 

For more information, please visit www.thomascook.in

 

Thomas Cook (India) Limited is promoted by Fairfax Financial Holdings Limited through its wholly-owned subsidiary, Fairbridge Capital. Fairbridge is responsible for the execution of acquisition and investment opportunities in the Indian subcontinent on behalf of the Fairfax family of companies.

 

About Fairfax Financial Holdings Limited:

Fairfax Financial Holdings is a Toronto-based financial services holding company with a global presence in insurance and reinsurance and a portfolio of assets in excess of $30 billion invested worldwide. The Company, founded in 1985 by the present Chairman and Chief Executive Officer, Prem Watsa, has over the past 25 years, demonstrated a strong financial track record to achieve an annual appreciation in Book Value per Share of 24.7% annually.

 

Fairfax has almost 20 general insurance subsidiaries and joint ventures globally, including ICICI Lombard (India). The portfolio also includes several market leading insurance companies such as Odyssey Re (USA), Crum & Forster (USA), First Capital (Singapore), Fairfax Brasil (Brazil), Gulf Insurance (Kuwait).

 

Fairfax is engaged in long term investments from its own resources, with a focus to delivering long term capital appreciation through a flexible and value oriented approach.

 

For Media Enquiries please contact:

Thomas Cook (India) Limited
Suzanne Pereira D:+91-22-66091380; M:+91-9820297665;
suzanne.pereira@in.thomascook.com

Perfect Relations
Aditi Palav – M: +91-9930880096 –
apalav@perfectrelations.com
Tushna Govekar – M: +91-9819934496 – tgovekar@perfectrelations.com