January 9th, 2013
Bangalore

 



BIAL announces Kaapi Trail, a new refreshing experience inviting the World to South India
Partners with the Ministry of Karnataka Tourism and Thomas Cook (India) Ltd. for this unique coffee experience

Now it’s possible - London to Coorg, Paris to Chickmagalur and more!

 

Bangalore International Airport Limited (BIAL) announced the Kaapi Trail encompassing the rich coffee growing regions of South India, today. Following the launch of the Kaapi Trail Festival last year, BIAL collaborated with the Ministry of Karnataka Tourism and Thomas Cook (India) Ltd. to fulfill its commitment of making Kaapi Trail a single click bookable experience. The launch was held in Bangalore with the presence of Mr. Sanjay Reddy, Managing Director, BIAL, Mr. Arvind Jadhav, Additional Chief Secretary, Karnataka State Tourism, Mr. Jawaid Akhtar, Chairman Coffee Board and Mr. Madhavan Menon, Managing Director, Thomas Cook (India) Ltd.

 

The Kaapi Trail is a unique concept- a voyage of discovery of South India via the “Journey of the Bean”. As the exclusive Travel Partner, Thomas Cook (India) Ltd, has created a diversity of unique travel packages covering Leisure, Heritage and Adventure Tails. The Trails offer a plethora of opportunities: Learning about the history of coffee and the processing of the bean; engaging with the local culture, traditions and cuisine; stays in ancestral homes and plantations; refreshing mountain treks and cycling tours; Heritage walks with visits to ancient temples and palaces and experiences of wildlife and wilderness via jeep safaris and The Tholpety and Bhadra Sanctuaries. Details of The Trails and itineraries are featured online and can be booked by logging on to the Thomas Cook (India) Ltd. website – www.thomascook.in/kaapitrail

 

Speaking about the event, Sanjay Reddy, Managing Director, BIAL said, “Last year we offered the regions coffee to our passengers at the airport, the response received surpassed our expectation and we promised to work on a concept wherein the passengers could physically go and experience the coffee growing regions of South India. The team has worked very hard and made the promise come alive, we now have a single click option for people across the world to come and explore our rich coffee experience. Since the operations of this airport began, we have worked closely with the Karnataka Tourism to promote the region and its rich culture and heritage. We have so much to showcase to the world and make them aware of an entire new side of the region. It has been our intention to play a significant role in the economic development of the state by becoming a gateway to the South of India.”

 

With India consuming over 100,000 tons of coffee and being the 6th largest coffee producer in the world, the Kaapi Trail is a must do for coffee enthusiasts. The trail covers various coffee regions of the south including: Coorg, Chickmagalur, BR Hills, Baba Budangiri, Travancore, Nilgiri Hills, Palani Hills, Shevroy Hills and Araku Valley. Bengaluru International Airport with this initiative intends to encourage passengers who truly want to explore, taste and live the experience of stunning South India. This will allow travellers the opportunity to register a visit or request for their packages. With a view to promote ecotourism, we have included homestays within the coffee plantation at the chosen destination.

 

“We are delighted that Bengaluru International Airport together with Thomas Cook (India) Ltd. and Karnataka Tourism Board is providing an opportunity and a platform to explore coffee in a distinctive way. This unique experience will help coffee enthusiasts a new way to explore the bean. We are excited as coffee experts will get to meet a broad cross-section of interested and interesting coffee consumers. I am certain that this trail will help enhance and promote knowledge of the region and coffee drinking habit of the state. We are delighted that Bengaluru International Airport and its associate partners have collaborated to represent the state and coffee in a refreshing way” said Mr. Jawaid Akhtar, Chairman, Coffee Board.

 

Kaapi Trail is a tourism concept that BIAL built around coffee that connects all the four states of South India with Bangalore. Currently the trail covers coffee regions of Karnataka which include Coorg and Chickmagalur and will soon cover other coffee regions in South India. The packages, being offered by Thomas Cook (India) Ltd. at their outlets across India and overseas, cost between Rs. 28,000-Rs. 32,000 per person for a six-day trip. A special offer of an early bird discount of 5% is being offered on bookings made till January 31, 2013.

 

Thomas Cook India’s Kaapi Trail packages aim at creating value for the region not only through awareness, but also by promoting tourism via experiential travel packages and unique meaningful experiences. The interactions provide interesting insights into learning the history of coffee, its development through the years, the direct links and impact on the community.

 

Speaking at the launch Mr. Madhavan Menon, Managing Director, Thomas Cook (India) Ltd. said “Our pioneering heritage as inventor of the world’s first holiday package (1841) is a strong catalyst in our ongoing delivery of innovative and engaging customer-centric travel experiences. We are delighted with our partnership with BIAL, and Kaapi Trail is yet another unique travel initiative, offering our inbound and domestic travellers a flavor of the rich and vibrant coffee culture of South India. The Trail packages include plantation home stays, cooking programs, jeep safaris and bike treks, heritage walks and more. Our technology platform provides effective showcasing of the diversity of the travel packages created by our experts and a simple booking process.”
He added, “South India has much to offer today’s traveler who is hungry for unique and meaningful experiences. Our Kaapi Trails itineraries we hope will inspire their voyage of discovery.”

 

As airports in India evolve, Bengaluru International Airport through this trail will offer a unique South Indian experience to every traveller. As the Gateway to South India, Bengaluru airport aims at creating memories of South India, in a new and refreshing way that has a lasting impression. This trail will help in contributing to the development of coffee increasing its potential for promoting and developing the territory’s tourism.

 

Mr. Arvind Jadhav, Additional Chief Secretary, Karnataka State Tourism expressed, “We are happy to collaborate with Bengaluru International Airport and Thomas Cook (India) Ltd for this unique Kaapi Trail initiative. Undoubtedly, Coffee is integral to the culture of South India, and we believe that an initiative like Kaapi Trail will help increase the popularity of the region as a much sought after travel destination. Kaapi trail is an attempt to put the coffee growing regions of South India on the global map, exposing travelers from across the world, to the taste, culture, heritage and the overall rich experience associated with coffee plantations. With Bangalore being centrally located, with easy access to several of these exotic & scenic locations, it makes a great stopover for travelers looking to explore this territory. We take immense pleasure in supporting this initiative, and will surely look at sustaining the Kaapi Trail initiative as one of our long-term promotions for south bound travelers.”

 

Combining unparalleled growth prospects and unlimited potential, the Bengaluru International Airport is on the foyer towards being a key player in the changing face of the regions tourism. Unique opportunities like this will propel tourism in the state and promote knowledge of the region and coffee drinking habit of the state that is core to its heritage.

 

About Bangalore International Airport Limited (BIAL)

BIAL is a Public Limited Company under the Companies Act formed to build, own and operate Bangalore‘s Greenfield private sector-owned and operated airport – the Bengaluru International Airport. Private promoters hold a 74% (GVK – 43% Siemens Projects Ventures – 26%, and Unique Zurich – 5%) stake in BIAL while the government holds the remaining 26% (Karnataka State Industrial Investment and Development Corporation – 13%, Airport Authority of India – 13%).

 

About Thomas Cook (India) Limited:

Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The Company set up its first office in India in 1881, and has been providing world-class travel service for 132 years.

 

Thomas Cook’s pioneering heritage as inventor of the world’s first package holiday (1841) was followed by a number of innovations and marketing initiatives that we take for granted today, such as the prepaid hotel coupon (in 1868), holiday brochures (1858) and travellers cheques (1874).

 

TCIL’s footprint currently extends to over 253 locations (including 23 airport counters) in 102 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 124 Gold Circle Partners and 169 Preferred Sales Agents in over 100 cities pan India.

 

The Brand Trust Report™, India study 2012, has ranked Thomas Cook (India) Ltd as The most Trusted Brand in Travel Services. Thomas Cook India has also been honoured with the prestigious “Favourite Specialist Tour Operator" award at the Condé Nast Traveller Readers' Travel Awards 2011 & 2012 and was conferred with the CNBC AWAAZ - “ Best company providing foreign exchange” in India for the third year in a row. In addition, Thomas Cook (India) Ltd has been awarded the ‘Most Trusted Tour Operator Brand’ by the Times Travel Honours 2011 and also recognized as a “Superbrand” 2011- 2012 by consumers for excellence in travel services. TCIL was awarded the prestigious National Tourism Award (2010-2011) for ‘Outstanding Performance’ as an ‘Inbound Tour Operator’ in Category I, third position.

 

CRISIL has reaffirmed Thomas Cook (India) Limited with the ‘CRISIL A1+ and AA- rating.
For more information, please visit www.thomascook.in

For Media Enquiries please contact:

Bangalore International Airport Limited
Anjana Kher Murray M: 9742223519 |
Anjana@bialairport.com
Saroj Maria Joseph M: 9538882041 |
saroj.m@bialairport.com
20:20 MSL
MV Suhasini M: +91 9880351019 |
mvsuhasini@2020msl.com
Thomas Cook (India) Limited
Suzanne Pereira – B: +91-22-61603333; D: +91-22-
66091380; M: +91-9820297665;
suzanne.pereira@in.thomascook.com
Perfect Relations
Sheena Gandhi- M: +919920567611 |
sgandhi@perfectrelations.com