Come and play golf – The Thomas Cook Way
2nd edition of Thomas Cook Indian Golf League announced
Delhi, Dec 9th 2010: Thomas Cook (India) Limited [TCIL], the largest integrated travel company in India, announced the launch of the 2nd edition of Thomas Cook Indian Golf League at a press conference in New Delhi today. The success of the first edition of this unique initiative promoted by Digraj Golf and supported by Thomas Cook (India) Limited has led to a doubling of capacity for this edition, thereby creating an opportunity for more golfers to play. In a televised message India’s leading golfer Jeev Milkha Singh lauded the effort to create an accessible, affordable and competitive playing platform which has the potential to generate more golfers and thereby grow the sport.
The 2nd edition of the Thomas Cook Indian Golf League has been scheduled for duration of 12 weeks and will contain 14 competitive event rounds of golf played at five different partner courses. Five leading scores from each day qualify for the Grand finale, which will be the 15th and concluding event.
The first edition of the league drew a tremendous response with participation from players in NCR, nearby cities in Punjab, Haryana, Bombay and Coimbatore. Also like the previous edition, both new and existing players will be able to compete in this unique golfing initiative, with no restrictions, unlike corporate golf.
Participation in the league is through a combination of invitations and “pay and play”. While some players will get invited by the supporting sponsors to play free of cost, the main participation in the league will come from players who will “pay and play” a nominal amount of approx Rs 1200. The amount paid by players will take care of the green fee, caddy fee, some gifts and also basic refreshments. This affordable opportunity to play and compete at various golf courses comes to the players through the corroborative support of the host clubs who have made the league possible.
With the addition of Classic Golf Resort to the existing base of partner clubs comprising of Golden Greens Golf and Country Club, Jaypee Greens Golf Resort and Tarudhan Valley, the players will have an opportunity to play at four different yet beautiful courses in the NCR region. The league will also foray into Mumbai with one event at a venue which is to be confirmed.
Over a period of time, the league is expected to create the pull and enable more people to start playing the sport, especially those who are deterred by the perceived and real cost of expensive memberships. An ongoing league will provide them the regular playing opportunity, thereby creating more golfers.
There are attractive skills prizes to be won each day and also motivation to make it to the Grand Finale during which Thomas Cook will offer attractive prizes to the Winners from their niche customized luxury holiday division - “Indulgence”.
The support of the various sponsors has made the competitive platform possible and will provide the incentive for existing players to play on weekdays and new players to compete. Titleist and Oakley will provide product support as prizes while Zee Business is the Business Television partner.
Speaking at the launch press conference Mr. Madhavan Menon, Managing Director, TCIL said, “We are proud to support the Indian Golf League in its second season and believe it will be bigger and better this year. At Thomas Cook we have chosen to focus on Golf as a sport that reflects a matchless synergy with commitment and concentration. Considering that the Company promotes and is perceived as one that offers some of the highest global travel standards in India, our association with the league in its first year was centered on Corporate owing to the popularity of Golf with the segment. Its runaway success has positioned it as a key event for us this year to connect with current and potential target audiences”.
While addressing the gathering, Asian Games Silver Medalist Rashid Khan said, “It’s a pleasure for me to be here just after playing my first professional tournament. I appreciate the opportunity created for junior golfers and playing caddies by Thomas Cook Indian Golf League as it could help them develop their skill sets and lead them to achieve a higher level of competitiveness going forward”.
“Thomas Cook Indian Golf League would continue to promote talent and both leading juniors and amateur playing caddies from all the clubs would be invited to play free of cost”, added Mr. Digraj Singh of Digraj Golf.
About Thomas Cook (India) Limited:
Thomas Cook is the largest integrated Travel and Travel related Financial Services Company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, and Insurance. The Company has been in India for 129 years providing world-class travel service. For more information please visit www.thomascook.in
About Thomas Cook Group plc:
Thomas Cook Group plc, UK, is one of the world’s leading travel groups with sales of £8.8 billion, 22.3million customers, 31,000 employees, a fleet of 93 aircraft and a network of over 3,400 owned and franchised travel stores and interests in 86 hotels and resort properties. It operates under five geographic segments in 21 countries, and is number one or two in all its core markets.
For Media Enquiries please contact:
Thomas Cook (India) Limited
Kruti Sharma: B: +91-22-61603333; D: +91-22-66091011