Travel Corporation (India) Ltd. (TCI)
completes 50 years, re-dresses for the future!
Delhi, 23rd February 2011: Travel Corporation (India) Ltd. (TCI), a wholly-owned subsidiary of Thomas Cook (India) Limited, on the momentous occasion of completing 50 years; proudly introduces a new logo and an innovative branding initiative. The creative brand thought behind the transformed symbol for TCI, reiterates the lineage of the name while sustaining its credibility as one of the largest players in the inbound holidays and destination management space.
“Commemorating the completion of our 50 years, having reached the Numero Uno position in the realm of inbound travel we undertook an initiative to revamp the brand communication of TCI, that would be better suited for the dynamic market” shared Mr. Rakshit Desai, Executive Director – Travel Services, Thomas Cook (India) Limited on the fresh new look. “The new logo for TCI demonstrates where the brand stands today; and what we plan for it in the future. Our refreshed brand position tells our existing and future customers, that we offer the travelers qualitative services with the best hospitality. Our new logo embodies our warmth and confidence in providing great holidays to our discerning customers travelling into India, Nepal, Mauritius and Sri Lanka”.
TCI has been a recipient of National Tourism Award by the Department of Tourism since 1976 (Inbound Category). With over 250 trained, experience and well-informed staff, the company prides itself on a strong network of 7 overseas offices in 6 countries and 12 offices across 10 cities in India.
TCI is also the Destination Management Company of choice for India, Nepal, Mauritius and Sri Lanka from their international source markets. One of the most popular product marketed by TCI, in association with The Luxury Holidays, is the Luxury Train - ‘The Indian Maharaja - Deccan Odyssey’ which runs between Mumbai and Delhi.
While TCI has been one of the largest players in the inbound holidays and destination management space and over the years the brand TCI has been recognized through its logo, the brand needed a ‘fresh impetus’ and hence a new logo, which adds buzz to the brand and at the same time keeps the basic essence of its ‘rich legacy’ intact.
About the new logo
The noticeable USP of the new logo is certainly the rich legacy we have created over the years with hiquality of service assisted by an attentive workforce selling a gamut of products (group tours, customized tours, charters, luxury train holidays etc.) offered to all inbound travelers within India. What better could signify this germinating idea than the Indian postal stamp?
The TCI logo is set in a stamp silhouette is designed with alluring Indian motifs in the background in royal colour tones of indigo and gold. The stamp shape is symbolic to travel and communication. We all share our experiences and our happy moments, our photos, our fun through the letters being shipped to our families.
The design is inclined towards Indian artistic motifs in the background to bring in the feeling of being Indian at heart. The new logo corresponds to the Indian values of warmth, friendliness, care, confidence and youth.
The indigo colour representation in the back signifies intuition, perception and concentration and deep knowledge. The royal aura of the colour indicates a lineage, nobility, a heritage and a sense of being premium. It denotes that, “We are the best, we have authority and we are on top of the heap.” The font used is a serif in bold which gives it grace and solidity.
About Thomas Cook (India) Limited:
Thomas Cook (India) Ltd. is the largest integrated Travel and Travel related Financial Services Company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, Leisure Travel, and Insurance. The Company has been into Indian operations since 130 years of world-class travel service. Thomas Cook India is renowned for operating in the following areas of business, namely: Leisure Travel, Corporate Travel Management, MICE, Foreign Exchange, SWIFT Network, Travel Insurance, Credit Cards, Pre-Paid Cards, Life Insurance, Visa & Passport Services and E-Business. For more information
please visit www.thomascook.in
About Thomas Cook Group plc:
Thomas Cook Group plc, UK, is one of the world’s leading leisure travel groups with sales of £8.8 billion, 22.3million customers, 31,000 employees, a fleet of 93 aircraft and a network of over 3,400 owned and franchised travel stores and interests in 86 hotels and resort properties. It operates under five geographic segments in 21 countries, and is number one or two in all its core markets.
Travel Corporation (India) Ltd. (TCI) is a premier destination management company for India, Nepal, Sri Lanka and Mauritius established in 1961. TCI’s core activities are leisure travel – inbound tourism, conferences and incentives management, cruise ship ground handling and operations, foreign exchange. It has a presence across 12 cities in India and 7 offices overseas in New York, London, Frankfurt, Madrid, Barcelona, Tokyo & Kathmandu. TCI has won the National Tourism Award for “Excellence in the Tourism Industry” in Category-I besides other annual awards and recognitions on numerous occasions. TCI is a member of AFTA, ASTA, IATA, IATO, ICCA, JATA, PATA, TAAI, UFTAA and USTOA. For more information please visit www.tcindia.com.
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