Thomas Cook (India) Ltd.'s Advertising mandate assigned to JWT and Zenith Optimedia


Mumbai, November 26 th 2009: Thomas Cook (India) Limited (TCIL) - India's largest integrated travel and travel related financial services company, has signed JWT as its creative agency and Zenith Optimedia as its media partner for its advertising campaigns in the future. Thomas Cook India is keen to engage with their current and potential customers through a fresh approach in the market.


Rakshit Desai, Executive Director – Travel Businesses, TCIL, said, “We decided to join hands with the two agencies as their credentials and proposals were aligned with our strategy. Both the agencies are now on-board and we are looking at several product launches and pioneering initiatives.”


JWT Group is India's best-known marketing communications brand comprising JWT, Fortune, ADK Fortune, RMG Connect, IPAN and Encompass. Headquartered in Mumbai since 1929, JWT India is a truly integrated network. JWT Group is committed to creating ideas that consumers want to spend time with, in this landscape of tomorrow.


Zenith Optimedia offers a wide range of services, from the development of communications strategy, through executional planning, negotiation and implementation. Coordinating campaigns across countries and regions, linking with clients in the way that best meets their individual needs. Their services are known to be underpinned with the latest research, tools and systems.


About Thomas Cook (India) Limited: Thomas Cook (India) Ltd. is the largest integrated Travel and Travel related Financial Services Company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, Leisure Travel, and Insurance. The Company has been into Indian operations since 128 years of world-class travel service. Thomas Cook India is renowned for operating in the following areas of business, namely: Leisure Travel, Corporate Travel Management, MICE, Foreign Exchange, SWIFT Network, Travel Insurance, Credit Cards, Pre-Paid Cards, Life Insurance and E-Business. For more information please visit


About Thomas Cook Group plc: Thomas Cook Group plc, UK, is one of the world’s leading leisure travel groups with sales of £8.8 billion, 22.3million customers, 31,000 employees, a fleet of 93 aircraft and a network of over 3,400 owned and franchised travel stores and interests in 86 hotels and resort properties. It operates under five geographic segments in 21 countries, and is number one or two in all its core markets.


For Media Enquiries please contact:

Thomas Cook (India) Limited

Kruti Sharma

B: +91-22-61603333; D: +91-22-66091011; M: +91-9819998512