Europe goes under the hammer! Online air ticket auctions by Thomas Cook

In a path-breaking move, Thomas Cook (India) Limited, India's leading Travel and Financial Services Company, brings the Indian traveller, the first ever airline ticket auctions by a Travel Company.

Starting May 23, 2001,Thomas Cook (India) Ltd has been auctioning business and economy class tickets on Alitalia airline on bidorbuyindia.com, a premier auction site. On offer are a range of exciting European destinations including London, on all Alitalia's six - weekly departures ex Mumbai, for specific dates in May and June. The bids start at Rs 25,000 and Rs 55,000 for economy and business class tickets respectively. An attractive add-on to every business class ticket is a free onboard duty free shopping voucher valued at approximately UD$25.

The auction is one of several customer-led initiatives being undertaken by thomascook.co.in, the Internet division of Thomas Cook. Thomascook.co.in has teamed up with bidorbuy.com (in which it has an equity stake) to bring travellers a state of the art platform for travel auctions. Besides air tickets, thomascook.co.in will also be auctioning domestic and international holiday packages.

An overjoyed Ashwini Kakkar, Thomas Cook (India) Ltd 's CEO and MD, says: "Wait and watch, the best is yet to come! This is just one more prong in our customer-centric strategy. Online commerce and dynamic pricing are being driven by customer demand, and as a customer-led organization we have chosen to respond by giving customers access to our products through a wide variety of channels and purchase mechanisms."

Thomascook.co.in is India's leading travel web site offering a range of holidays, hotels, cruises, weekend packages and air fares as also comprehensive travel tools such as in-depth destination guides, maps, travel tips and weather, interactive sections on study abroad and foreign exchange information. The site also offers a specially created e-zine called Trav@zine, providing regular features and holiday inspiration.

For Media Enquiries please contact:

Thomas Cook (India) Limited: Suzanne Pereira +91-9820297665;  suzanne.pereira@in.thomascook.com

Perfect Relations: Ritika Arora +91-9820910855; rarora@perfectrelations.com