Thomas Cook India kicks off its 30 city ‘The Thomas Cook Holiday Summer Sale’

The Company’s Leisure Travel (Domestic & International) business offers affordable Travel



17th January, 2009


Thomas Cook (India) Ltd. the only integrated travel company in India promises holiday seekers a bonanza of affordable yet quality leisure holiday packages. This time Thomas Cook has decided to answer the needs of the customers by rolling a 30 city road show across India. The first one being at Cochin.



Thomas Cook (India) Ltd announced the launch of a tourism Road Show styled Holiday Carnival in Cochin on Sunday to showcase popular tourist destinations both in India and abroad.The event is part of the 30 city road show organized by Thomas Cook (India) Limited and the partners in the road show, including airlines, state tourism boards and tourism boards from foreign countries, cruise and rail companies, would have their enclosures where potential tourists could seek information relating to their visits.



Thomas Cook (India) Ltd. (TCIL) is taking forward its brand image of a seasoned Industry player. The Road show is a window for the customers to understand the various products that come packaged with great offers from Thomas cook. It will also be a single window for travelers to avail of these options and book instantly. The organizers would offer early bird freebies to customers registering with them. The Company’s Leisure Travel (Domestic) business is delighted to offer these packages at extremely affordable prices. The tours are packaged keeping the profile and the current market trends in mind.



Rakshit Desai, Executive Director, Thomas Cook (India) Ltd. said “As a customer facing entity, we are capitalizing on our massive presence across the country to provide end-to-end travel solutions for various segments. Right now, we have focused and channelized all our resources in trying to bring to the table a wide spread of travel options that are true value for money and unparalleled in the Industry in quality.” He added that the carnival provided an opportunity for direct interface with potential customers who could learn about various packages and emerging destinations.



Ms Nalini Gupta, President and Head Marketing, Thomas Cook India, said, “In the past two years, the number of Indians taking to leisure travel was on the rise.Traveling within India today is an idea whose time has truly arrived internationally and domestically. As a responsible travel company it becomes imperative to address the current situation. We repackaged our strategy resulting in exciting domestic tours across India.”



Thomas Cook brings all this and much more to rejoice through the various combination packages covering the length and breadth of our country. The idea of short breaks is emerging as a popular escapefrom busy lives as they are timely and economical. Cheering on, the Thomas Cook customers can familiarize with serene beaches of Kerala; beautiful temples of Madurai; fascinating wildlife sanctuaries of  Corbett; Exotic Konkan region of Maharashtra; grand palaces of Jaisalmer; and many more all waiting to be discovered by the traveler willing to look beyond the conventional.



The Road show is travelling to Chennai next and later to key destinations such as Hyderabad, Goa,Madurai, Vishakapatnam, Bangalore, Jallandhar and various others.Now whether its short breaks or long holidays, Thomas Cook now offers a full spectrum of qualityholidays to discover ‘India or the world, your way’.



Recently, Thomas Cook India had also announced quality packages at affordable prices under the brand name ‘My India, My Way’. Packages for Domestic Holidays start from Rs. 2000 onwards and there are options of travelling either by air, by train or by coach across the country. Thomas Cook India specializes in customized holidays across the globe.



About Thomas Cook (India) Limited

Thomas Cook (India) offers a broad spectrum of travel and related services such as package tours, currency exchange and travel insurance as well as hotel and flight reservations. Thomas Cook has been present in India for over 127 years and operates over 160 offices at various locations in the country and has operations in Sri Lanka & Mauritius. It employs around 2,500 employees and generated Income from Operations of Rs 2.86 billion and a Net Profit of Rs. 519.2 million for 12 months period (Jan 07 – Dec 07). In its initiative to be a ‘One Stop Shop’, the Company offers a range of travel and financial services / products to its customers. Additional information on Thomas Cook (I) Limited is available on the Company website



About Thomas Cook Group plc

Thomas Cook Group plc was formed on 19 June 2007 following the merger of Thomas Cook AG and MyTravel Group plc. Thomas Cook Group plc is one of the world’s leading leisure travel groups with sales of £8.8 billion, 22.3million customers, 31,000 employees, a fleet of 93 aircraft and a network of over 3,400 owned and franchised travel stores and interests in 86 hotels and resort properties. It operates under five geographic segments in 21 countries. We are number one or number two in our coremarkets.



For further information please contact:

Thomas Cook (India) Ltd.

Kruti Sharma

Office: +91-22-61603333 Extn: 1011

Direct: +91-22-66091011

Mobile: +91-98199 98512