Thomas Cook India targets India’s strongly emerging
new decision makers-- Children!
Launches unique “Theme Park Tours” to focus on this high potential segment
Mumbai, March 6, 2017: Thomas Cook (India) Ltd. India’s leading integrated travel and travel related financial services company announced a strategic focus on children - India’s powerful new segment of holiday decision makers. To leverage this strongly emerging potential, the company has launched an engaging series of ‘Theme Park Tours’, a unique concept designed to delight children with fun and exciting experiences centred around theme-parks across the globe.
While traditionally it has been parents who have played a key role in holiday plans, it is now the child who is emerging as a protagonist in family vacations and this fact was highlighted by an internal study conducted by Thomas Cook India, indicating that: 1) Families comprise a major share at 55% of Thomas Cook India’s holiday consumer base 2) Parents admit that it is their children who now are the decision makers for family vacations 3)The combined force of peer pressure and ‘pester power’, is a powerful driver in holiday decisions. 4) Keeping children engaged is key to ensuring a relaxed time for family bonding while on holiday.
Insights from Thomas Cook India’s survey also revealed that the influence of children extended right from the choice of destination/s, to the various experiences included. Theme parks registered number 1 on their “must-do” favourites.
Thomas Cook India’s ‘Theme Parks’ portfolio was hence conceptualised to leverage this high potential segment and features attractions, rides and shows across a range of international destinations, including exciting elements like getting up close and personal with penguins, dolphins or pandas at Ocean Park, Hong Kong; Universal Studios Singapore’s thrilling Transformers and Battlestar Galactica experiences or Toyland paradise at Legoland, Malaysia; adrenalin infused rides at Ferrari World and family fun at Yas Water World, Abu Dhabi; a magical experience of re-living your favourite Harry Potter moments or a tour of the Warner Bros Studios in London and breakfast with a favourite character like Scooby-Doo; Gold Coast, Australia’s triple delight of Sea World, Movie World and Dream World; Dubai Parks & Resorts’ movie magic via its Hollywood and Bollywood theme parks; Korea’s Everland with its impressive parades, rides, gardens and firework displays; and of course the sheer diversity of Disneyland in France, Hong Kong and USA.
Rajeev Kale, President and Country Head - Leisure Travel, MICE, Thomas Cook (India) Ltd., said, “With children emerging as clear decision makers in family holidays, we were strategic in selecting Theme Parks as the hero of our series, to engage and delight India’s children.”
He added, “Our Theme Park Tours are a great way for the entire family to cherish wonderful memories together. While a large part of the activities are aimed at kids, amusement parks have now evolved into allinclusive holiday destinations with hotels, spas and a host of facilities included. We believe that the Theme Park Tours by Thomas Cook India will offer a delightful combination of adventure & thrills while also ensuring much needed family bonding time”
FEATURED THEME PARKS:
Universal Studios – The only movie based theme park in South East Asia
Legoland Theme Park
Genting Theme Park
Ocean Park a marine mammal park, oceanarium, animal theme park and amusement park
Hong Kong Disneyland – Covering 7 sections Main Street, U.S.A., Fantasyland, Adventureland,
Tomorrowland, Grizzly Gulch, Mystic Point, and Toy Story Land.
IMG Worlds of adventure featuring Cartoon Network & Marvel – largest temperature controlled
indoor themed entertainment destination in the world.
Dubai Parks & Resort, an integrated leisure and theme park destination featuring Motion gate –
Largest Hollywood inspired theme park in Middle East offer an immersive, thrilling journey into the world of film including Dream Works, Columbia Pictures, Smurfs, and Lionsgate. Bollywood Parks –
the first theme park in the world dedicated to all things Bollywood!
Yas Island – Ferrari World and Yas Water World.
London – Warner Bros Studios: Harry Potter Experience
Paris – Disneyland
Brussels – Mini Europe
Orlando – Disney World, Universal Studios, Disney's Magic Kingdom, Sea World
San Diego – Sea World
Los Angeles – Universal Studios Hollywood
Gold Coast – Movie World with Fire4 hire, Dream World, Sea World with helicopter ride
Sydney – Wet’n’Wild Sydney
South Korea – Everland and Lotte World
About Thomas Cook (India) Limited: Thomas Cook (India) Ltd (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.
TCIL’s footprint (exclusive of its subsidiaries) currently extends to over 261 locations (including 21 airport counters) in 102 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 106 Gold Circle Partners and 112 Preferred Sales Agents in over 130 cities across India.
ICRA has retained the long-term rating of Thomas Cook (India) Limited’s non-convertible debenture programme at ‘ICRA AA/Stable’. CRISIL has assigned a long term rating of ‘CRISIL AA– / stable’ to the non-convertible debenture programme and long-term banking facilities, and a short-term rating of ‘CRISIL A1+’ to TCIL’s banking facilities. Further, ICRA has retained the rating of ‘ICRA AA– / Stable’ on the Company’s preference share programme.
Thomas Cook (India) Ltd has been voted as Favourite Outbound Tour Operator at the Outlook Traveller Awards 2015; Best Tour Operator- Outbound at the CNBC AWAAZ Travel Awards 2015, 2014 & 2013; Best Company providing Foreign Exchange at the CNBC AWAAZ Travel Awards 2015 & 2014; felicitated with The French Ambassador's Diamond Award for Exemplary Achievements in Visa
Issuance 2015 & 2016; Conde Nast Traveller Readers' Travel Awards 2016 to 2011. Thomas Cook India’s Travel Quest was honoured at PATA Gold Awards 2015 and Thomas Cook India’s Centre of Learning has received IATA accreditation as Top 10 South Asia IATA Authorized Training Centers 2016, 2015, 2013 & 2012. For more information, please visit www.thomascook.in
Thomas Cook (India) Limited is promoted by Fairfax Financial Holdings Limited through its wholly-owned subsidiary, Fairbridge Capital (Mauritius) Limited and its controlled affiliates which holds 67.7%. Fairbridge is responsible for the execution of acquisition and investment opportunities in the Indian subcontinent on behalf of the Fairfax family of companies.
About Fairfax Financial Holdings Limited: Fairfax Financial Holdings Limited is a holding company which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. The company is headquartered in Toronto, Canada and has a global presence in insurance and reinsurance, including ICICI Lombard (India). The company, founded in 1985 by the present Chairman and Chief Executive Officer, Prem Watsa, has, over the past 30 years, demonstrated a strong and consistent financial track record. For the year ended December 31, 2015, the company increased book value per share at a compounded annual growth rate of 20.4% since its inception with a corresponding compounded annual increase in share price of 19.4%.
The company, through Thomas Cook (India) Ltd., owns 62.2% of Quess Corp Limited (formerly IKYA Human Capital Solutions Limited), a provider of integrated business services, and 100% of Sterling Holiday Resorts Limited (formerly Thomas Cook Insurance Services (India) Limited), a company engaged in time share and resort business.
About Quess Corp Limited: Quess Corp Limited (BSE: 539978, NSE: QUESS) is one of India’s leading integrated business services providers operating in four broad segments: Global Technology Solutions, People and Services, Integrated Facilities Management and Industrial Asset Management. Headquartered in Bengaluru, it has pan-India presence with 65 offices across 34 cities, as well as operations in North America, the Middle East and South East Asia. As of December 31, 2016, it employed over 158,000 employees. For further details on Quess Corp Ltd. please visit: http://www.quesscorp.com
About Sterling Holiday Resorts Limited: Sterling Holiday Resorts Limited, a leading holiday lifestyle company in India, was incorporated in 1986 with the vision of delivering great holiday experiences to Indian families. To achieve this vision, the company pioneered Vacation Ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India. Currently, Sterling Holidays has 27 resorts (1963 operational rooms) in 24 scenic holiday destinations in India.
In pursuance of the Order of Hon’ble High Court, Bombay, dated July 2, 2015 sanctioning the Composite Scheme of Arrangement and Amalgamation between Sterling Holiday Resorts (India) Limited (SHRIL) and Thomas Cook Insurance Services (India) Limited (TCISIL) and Thomas Cook (India) Limited (TCIL) and their respective shareholders and creditors (Scheme), the time share and resort business division and undertaking of SHRIL was Demerged into TCISIL and the residual business of SHRIL was Amalgamated with TCIL.
Post implementation of composite scheme, Sterling Holiday Resorts Limited (formerly Thomas Cook Insurance Services (India) Limited) continued the vacation ownership and resort business. In March 2016, Sterling acquired 100% stake in Nature Trails (an adventure holiday company) and this will add 93 rooms + Tents and Dorms [400 beds] to the total room inventory of Sterling. The company also has 17 additional sites where it plans to add new resorts in the coming years. For more information visit: www.sterlingholidays.com
About SOTC Travel Services Pvt Ltd (formerly Kuoni Travel (India) Pvt. Ltd) & Travel Circle International Services Limited (Formerly Kuoni Travel (China) Limited) : SOTC Travel Services Pvt Ltd (Formerly "Kuoni Travel (India) Pvt. Ltd.") is a step-down subsidiary of Fairfax Financial Holdings Group; held through two companies, its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL) and TCIL's subsidiary Travel Corporation (India) Ltd. SOTC is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel, Business Travel, Destination management Services and Distribution Visa Marketing Services.
TCIL through its step down Subsidiary Travel Circle International Limited (formerly Luxe Asia Travel (China) Limited ) held 100% stake in Travel Circle International Services Limited (formerly Kuoni Travel (China) Limited), which has an attractive business in the travel sector backed by a trusted brand name, and a stable and motivated professional management team. The company is a premium outbound travel operator in Hong Kong. The Company Travel Circle International Services Limited has been merged with Travel Circle International Limited w.e.f. Dec 13, 2016
Thomas Cook (India) Limited: Suzanne Pereira:+91-22-42427380; +91-9820297665; email@example.com
Adfactors PR: +91 7795420310; firstname.lastname@example.org; email@example.com; +91 9769306266