Thomas Cook aggressive on new channel : thomascook.co.in
Thomas Cook (India) Ltd has thrown down the gauntlet: the company has formed a new Internet Services Division to transform its "Clicks and Bricks" strategy into a business reality, by end 2001.
Traffic to thomascook.co.in has approx. 14,000 visitors per month and 5,000 page views daily.
The impressive breadth and depth of Thomas Cookâs web Content such as Destination Guides, Maps, Travel-tips and Weather is culled from their Group Companies, Thomas Cook Publishing, www.thomascook.com, as well as Rough Guide, Map Quest, Weather.com and the like. Special features include the highly interactive Resources section with a Study Abroad Guide, Converters, Foreign Exchange information and an interesting discussion section -ÎTalking Travel.â Travellers can chose from a range of holidays, tours, cruises, weekend packages and special air-fares.
Says Suzanne Pereira- Business Development Manager, Internet Services Division:
"Given the fact that we had neither officially launched our web site nor created any media hype on our Interactive businesses, last yearâs web-client queries and industry high look to book ratio of 1:6, has been truly an eye opener for us. It made perfect sense then for us to capitalise on this huge business oppportunity, and our efforts have been to enhance and upgrade our site along a focussed customer-centric approach."
New and innovative promotions are in the offing to attract, engage and retain www. thomascook.co.inâs tech savvy new-age customer.
Thomascook.co.in is already one of the top three Travel sites in the Country and has picked up the top award for the best web-site from the Association of Business Communicators of India.
Thomas Cook Indiaâs CEO, Ashwini Kakkar sums up:
Thomascook.co.in is integral to the Companyâs customer service focus. Given our Number one position in the Travel Business in South Asia, our plan of an integrated ÎClicks and Bricksâ Strategy keeps the Customer at the heart of all our endeavours."