Thomas Cook to have a new, dynamic & contemporary feel
On the occasion of its 160th anniversary, Thomas Cook, the best known and the most widely recognised travel and related services brand internationally, is set to unveil a new and dynamic brand identity.
In the meeting of its supervisory board on 03 May, C&N, the present owner of Thomas Cook, has announced that to take full advantage of the power and recognition of the Thomas Cook brand, C&N Touristic AG will become Thomas Cook AG. Says Mr. Ashwini Kakkar, CEO & Managing Director, Thomas Cook (India) Limited "the aim is to create a new, dynamic and contemporary feel to what is the oldest brand of travel in the world". A new corporate identity is currently in development which will combine the strength of the Thomas Cook brand with the Îholiday coloursâ of C&N (blue and yellow). The new logo is expected to be launched by the middle of this year.
"Through the purchase of Thomas Cook, C&N has acquired one of the world's most respected travel brands. With this decision, C&N owned travel agencies across Europe will now be renamed as Thomas Cook travel agencies to fully leverage the equity of the Thomas Cook brand", adds Mr. Kakkar
Thomas Cook was recently acquired by C&N, thereby creating the second largest travel group in Europe with a strong portfolio of tour operating and charter airline brands, and a combined fleet of over 70 aircraft.
Thomas Cook India was recently awarded the prestigious 2001 TTG Annual Travel Award for the Best Travel Agency ö India for the third consecutive year. It was voted the best in the field of travel by suppliers and industry leaders around the Asia-Pacific Region. The TTG awards recognize the most outstanding individuals and organizations in the Asia-Pacific travel industry.
Thomas Cook (India) Limited is a leading travel and financial services company having 50 locations across 16 cities in India. The companyâs core businesses are Leisure Travel, Foreign Exchange, Business Travel and Card Products.