Fishing is one of the popular occupation of this area. The village near Poovar is largely inhabited by fisher-folk as there are abundant fishes available nearby. The fishermen here make a living by fishing in the old-traditional ways. They live a unique water-based lifestyle completely relying on the river and sea for everything from their daily livelihood to transportation. The village is ideal for experiencing the real-taste of a typical Kerala coastal village and their unique ways of living.