As innovative as the name, this museum showcases articles of daily use or personal objects donated by ex- lovers. It was started by a former artist couple of Zagreb, to house their personal items, once they broke up. Later on they started taking personal objects of their friends who have broken-up. Gradually, they started getting such objects from tourists and visitors. This unique museum received the Kenneth Hudson award in 2011 as the most innovative museum of Europe in 2011.